Capturing the Magic

A Magical Photographic Journey at The Luna Cinema’s Disney 100 Exhibition

In the heart of The Luna Cinema's outdoor cinematic experience, a new kind of enchantment unfolds with the Disney 100 exhibition – a tribute to a century of Disney magic. This special event promises visitors a fully immersive venture into the world of their favorite Disney characters, capturing moments of joy with a sprinkle of GoPhoto innovation.

As The Luna Cinema ventures beyond the silver screen to showcase large-scale exhibitions like Friends the Experience, Jurassic World, and now Disney 100, they sought a photo retail solution to match the high traffic and enchantment of their latest exhibition. The challenge was to create a photo experience that not only complemented the magical setting but also felt like an integral part of it. With the goal of integrating photo opportunities seamlessly into the visitor experience and offering a comprehensive array of photo products, GoPhoto and The Luna Cinema worked closely to conjure up a seamless solution.

Our solution was to establish two captivating capture moments within the exhibition, incorporating cutting-edge AI to produce photos that seemed to weave Disney characters into the real world. This feature, developed specifically for Disney 100, allowed AI characters from Disney to appear alongside visitors in photos, bringing the fantasy to life.

The results were as magical as the setting itself. By leveraging GoPhoto's flexible system, The Luna Cinema was able to swiftly adjust pricing, product offerings, and photo backgrounds, which led to an increased transaction value when they introduced new, alluring backgrounds. Additionally, the GoPhoto system resulted in a significant reduction in staff requirements – a higher efficiency that traditional photo systems simply couldn't match.