Unique retail and play experiences

Revolutionizing retail with immersive photo experiences for CAMP NYC

In the heart of New York City, CAMP NYC emerges as a beacon of innovation in the retail and entertainment industry. Known for their groundbreaking shop/play hybrid concept, CAMP offers a rotating kaleidoscope of themed experiences that invite families to not just shop but to step into a world of imaginative play. Each store is a portal to a new adventure, where themes like The Little Mermaid, Trolls, Doodles, and Bluey spring to life and transform with each visit.

Embarking on this venture without a pre-existing photo retail system, CAMP partnered with GoPhoto for their first photo retail system with the Disney’s Encanto experience at their flagship NYC location. The ambition was grand: to intertwine the photo system so naturally within the show that it becomes a seamless part of the storytelling, never pausing the narrative or the fun. The challenge was integrating this new element into a space that was constantly transforming, ensuring that the photo system was as adaptable as the themes themselves.

Prioritizing the visitor experience, GoPhoto tailored a dynamic photo solution for CAMP's varied themes. Custom photo hardware, integrated discreetly within each set, turned photo ops into an organic part of the adventure. This seamless integration enriched CAMP's offerings, merging storytelling with memento creation and paving the way for a new revenue channel. With GoPhoto's rollout across CAMP sites, the perks were undeniable: streamlined operations and delighted guests taking home more than memories—actual snapshots of their magical journey.